The Rubin
Barber iyengarmaster

Dan Barber + Sheena Iyengar
Do you know what you are eating?

February 6
7:00 - 8:30 PM

“Modern agriculture has thoroughly separated the agri from the culture. They’ve killed the meaning of the word—bifurcated it completely in just the last thirty or so years.”

In his book, The Third Plate, chef Dan Barber argues that we need to make different eating choices. He meets with Sheena Iyengar, an expert in the science of decision making, to discuss whether that type of change is possible.

A book signing of Dan Barber’s The Third Plate: Field Notes on the Future of Food and Sheena Iyengar’s The Art of Choosing will take place after the program.

Brainwave is supported in part by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.


About the Speakers


Dan Barber is the chef and co-owner of Blue Hill, a restaurant in Manhattan’s West Village, and Blue Hill at Stone Barns, located within the nonprofit farm and education center Stone Barns Center for Food & Agriculture. Sourcing ingredients from the field and market, both restaurants highlight the abundant resources of New York State’s Hudson Valley. Barber’s opinions on food and agricultural policy have appeared in the New York Times and numerous other publications as well as in his recent book The Third Plate: Field Notes on the Future of Food.


Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. Iyengar has revolutionized the study of choice and decision-making with her research into the negative impact of choice quantity on decision quality. She regularly speaks to audiences across the world on how individuals can overcome the challenges of a market saturated with options. Her book The Art of Choosing (2010) explores the many facets of choice, both its pleasures and its perils, and offers handy techniques anyone can learn in order to start choosing better. Her TED Talks have collectively received almost four million views, and her research continues to inform markets, businesses, and people all over the world.

Tickets: $40.00Member Tickets: $36.00
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