Basha Frost Rubin is the CEO and co-founder of Priori Legal, a curated legal marketplace connecting high-growth start-ups and SMBs with a network of vetted lawyers at their most competitive rates. She speaks and writes extensively on how technology and innovation is changing–and will change–the market for legal services. Her writing has been featured in Forbes, TechCrunch, Entrepreneur, Inc., Women 2.0, VentureBeat and Under30CEO. Basha holds a J.D. from Yale Law School and a B.A. from Yale College, and is a member of the New York Bar. She sits on the board of A Blade of Grass Foundation and is a member of the World Economic Forum’s Global Shapers.