Moran Cerf is a professor of neuroscience (LIJ) and business (Kellogg School of Management). His research uses methods from neuroscience to understand the underlying mechanisms of our psychology. He has published works that address questions such as: “How can we control our emotions?” and “Which brain mechanisms determine if we find content interesting?”. He has also focused on the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. He holds multiple patents and his works have been published in wide-circulation journals such as Nature and Science, as well as Scientific American Mind and leading neuroscience journals.
Moran Cerf
