After a month of transformation, we’re excited to reintroduce ourselves with a refreshed brand identity and an updated name that highlights our central focus.
Welcome to the Rubin Museum of Himalayan Art. We’re a global museum dedicated to presenting Himalayan art and its insights through exhibitions, participatory experiences, partnerships, and dynamic digital resources.
The new look integrates a vibrant blue with a welcoming attitude. The color is rooted in many of the paintings in the Rubin’s collection as well as minerals found in the earth. In Tibetan Buddhism, blue represents healing and mirror-like wisdom. It also symbolizes the air and wind, echoing the Rubin’s new global trajectory.
These changes are reflected on the Museum’s brand-new website, which now serves as the hub to discover the Rubin’s projects and exhibitions in this next chapter and the primary vehicle to learn about Himalayan art and the insights it may inspire. Visitors can expect an image-rich, content-driven experience that connects our collection to other multimedia features across the site, creating different pathways for engagement and insights.
Dive into the website’s dynamic new features!
Our “Begin Your Search” feature reveals different pathways for discovery across the website. Type in a search term or select from a list of concepts, regions, collection types, and themes found in Himalayan art to launch into your journey.
Our annual print magazine has expanded into a new multimedia publication called Spiral. Engage with rich editorial content, including podcasts, articles, video series, and more. New content is published weekly, including the next season of the AWAKEN podcast, launching November 12.
Our collection pages have expanded detail and functionality to help you gain a deeper understanding of Himalayan art. Take a closer look at over 800 objects with high-resolution images that allow for expansive zooming, titles in multiple languages, visual iconography tagging, and more. An added related materials section allows you to make connections across artworks, exhibitions, and multimedia content found in Spiral.
From exhibition openings to Rubin collection artwork loans at other museums, use our “In the World” feature to find out about current and upcoming events and initiatives in a city near you!
Thank you to our partners CHIPS who refreshed the Museum logo and identity system, and designed and developed the website design, and Publiq who developed the brand strategy, new ‘RUBIN’ word mark, and color direction.
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