

Behavioral theory can explain when this emotion becomes fuel for good
Anger seems to be everywhere these days—on the lips of commentators, in headlines, and woven into the fabric of public conversation. Surveys continue to confirm what many already sense: a steady rise in frustration and hostility among citizens. Anger, we are told, is the demon at the door, the unruly guest we must restrain before it consumes us and those around us.
And yet, as I’ve learned through decades of studying anger, this one-sided portrait obscures a vital truth. Anger is not always a demon. In my decades of research and studying this emotion, I have seen it act as an energizer, a clarifying spark, an emotion that calls us back to what we care most deeply about. It can be the hand holding our moral compass. Anger, when I look at it closely in the lab, is not just about destruction but also about protection. It tells us something morally sacred has been violated, and it demands that we pay attention.
Anger doesn’t erupt out of nowhere. It’s usually the emotional flare that follows a deeper perception: that something important has been violated. Across my studies, participants consistently report feeling anger when they perceive:
What makes anger unique from other unpleasant emotions is that it emanates from a perceived injustice carried out by a third party who is believed to have acted knowingly. Unlike despair, which slumps inward, anger leans forward. I have watched in my experiments as anger sharpens people’s focus on how to fix wrongs. It can slow blinking and increase arousal. These bodily changes reflect not just emotional stimulation but also a desire to mentally engage with angering messages.
In one of my studies, when people were made to feel angry about an unjust campus policy and also made to believe they could make a difference, they didn’t just feel—they acted. They engaged in deeper, more systematic processing of arguments, carefully weighing evidence and distinguishing strong arguments from weak ones. Angry people, when they feel empowered, often scour messages, think critically, and seek truth.
This is why anger so often surfaces at moments of moral clarity. When we see cruelty inflicted on the vulnerable, when we watch fairness trampled, when lies drown out truth—we do not simply shrug. We feel anger rise in us like a tide. The intensity of that feeling is proof of our devotion. If we were indifferent, we would not care enough to be angry. Anger, paradoxically, is often a sign of compassion.
When participants felt angry but powerless, their anger spiraled into cynicism and even hostility rather than problem solving.
And here is what my research has shown most clearly: anger fuels constructive and prosocial responses only when people feel the injustice can be fixed. This is the core of the Anger Activism Model, which I first proposed in 2007 and have since tested repeatedly. Across multiple experiments, we found that anger becomes fuel for good when people know the steps they can take and believe they have the power to act.
History bears this out. The civil rights marches of the 1960s were fueled not only by hope but by righteous anger at laws and customs that demeaned human dignity. Women’s voices rising for equality carried both sorrow and fury at being silenced. Today’s climate activists are propelled by anger at the theft of a livable future. These movements did not spring from contentedness; they sprang from fire. Anger gives people the energy to stand in the streets, to endure arrests, to risk rejection and ridicule. It turns private heartache into public voice.
To be sure, anger can mislead. It can calcify into bitterness or metastasize into vengeance. I have seen this too in my experiments. When participants felt angry but powerless, their anger spiraled into cynicism and even hostility rather than problem solving. Anger, like fire, is not inherently noble. Left unchecked, it can scorch the very values it seeks to defend.
But to say that anger is dangerous is not the same as saying it is worthless. A fire untended can burn down a house; a fire tended can keep a family alive through winter. The task, then, is not to extinguish anger but to learn how to tend it. How do we let it burn just hot enough to energize us, without letting it rage into something that consumes indiscriminately? How do we let anger propel us toward justice, while still tethering us to compassion?
The answer, perhaps, lies in remembering that anger is always telling us something. It is not a noise but a signal. To feel anger is to uncover the line where our values meet the world. “This is too much,” it says. “This must not stand.” If we can pause long enough to listen, anger becomes less of a demon and more of a messenger. It reveals what we care about and where we are unwilling to compromise.
And perhaps this is why anger can feel both frightening and exhilarating. It strips away pretense and exposes what is real. It demands that we decide: will we act in alignment with the values that anger has revealed, or will we deny them and let the fire turn inward? At its best, anger gives us the courage to choose action, to step into risk, to try to make things right—as long as there is a way to make things right.
So let us not demonize anger too quickly. Anger is no stranger at the gate, no monster lurking in the dark. It is a companion we meet whenever we brush against what we hold sacred. It is the force that whispers—sometimes shouts—that the world can and must be better. The challenge is to meet it with humility, to temper its heat with wisdom, and to let its energy guide us toward repair rather than ruin.
Anger will not save us by itself. But without it, we are in danger of resignation, of accepting what we know to be wrong simply because it feels easier not to care. Better, then, to welcome anger as an ally. Not a demon to be feared, but a testament to what matters, and an energizer to help us act on it.
Bessarabova, E., M. M. Turner, and A. Richards. “Anger, Efficacy, and Message Processing: A Test of the Anger Activism Model,” Southern Communication Journal (2023). https://doi.org/10.1080/1041794X.2023.2250301.
Carnahan, D., S. Ahn, and M. M. Turner. “The Madness of Misperceptions: Evaluating the Ways Anger Contributes to Misinformed Beliefs.” Journal of Communication 73, no. 2 (2022): 1–13. https://doi.org/10.1093/joc/jqac041
Dollard, J., L. W. Doob, N. E. Miller, O. H. Mowrer, and R. R. Sears, R. R. Frustration and Aggression. Yale University Press, 1939.
Jang, Y., M. M. Turner, R. J. Heo, and R. Barry. “A New Approach to Audience Segmentation for Vaccination Messaging: Applying the Anger Activism Model.” Journal of Social Marketing 11, no. 4 (2021): 424–52. DOI: 10.1108/JSOCM-10-2020-0206
Lerner, J. S., and L. Z. Tiedens. “Portrait of the Angry Decision Maker: How Appraisal Tendencies Shape Anger’s Influence on Cognition. Journal of Behavioral Decision Making 19, no. 2 (2006): 115–37. https://doi.org/10.1002/bdm.515
Turner, M. M., A. Richards, E. Bessarabova, and Y. Magid. “The Effects of Anger Appeals on Systematic Processing: The Moderating Role of Efficacy. Communication Reports 33 (2020): 14–26. DOI: 10.1080/08934215.2019.1682175
Turner, M. M., Y. Jang, R. Heo, Q. Ye, R. Barry, M. Lapinski, and T. Peng. “Mask Wearing as a Prosocial Behavior: Proposing and Testing the Moral Norms Activation Model.” PLOS ONE (2025). https://doi.org/10.1371/journal.pone.0322921
Monique Mitchell Turner, PhD, is professor and chairperson of the Department of Communication at Michigan State University. An internationally recognized scholar, she is best known for developing the Anger Activism Model, which transformed understandings of emotion in persuasion. Author of more than ninety-five peer-reviewed articles and the forthcoming book The Power of Emotional Persuasion, Turner also directs the CASE Lab and codirects the National Social Norms Center, advancing research, teaching, and outreach at MSU.
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